When applying for a job, especially in Finland, understanding the company you’re targeting can make your job application stand out. Researching the company helps you tailor your resume and cover letter to align with its goals, values, and culture. This not only improves your chances of getting noticed but also demonstrates genuine interest in the role. Here’s how to effectively gather insights about a company before submitting your job application in Finland. For tips on crafting the perfect style for your application, check out our guide on choosing the right style for your job application.
Why Researching a Company is Essential
Employers in Finland value candidates who take the time to understand their organization. Thorough research enables you to:
- Tailor Your Application: Highlight specific skills or experiences relevant to the company’s needs.
- Understand the Culture: Ensure your personal values and work style align with the organization.
- Prepare for Interviews: Ask thoughtful questions and demonstrate your knowledge of the company.
How to Research a Company in Finland
1. Visit the Company’s Website
Start with the official website. Look for the “About Us” page, mission statement, and recent news. These sections often provide insights into the company’s history, values, and goals.
What to Look For:
- Core values and mission
- Key products or services
- Recent achievements or announcements
Example: If the company has a strong focus on sustainability, mention how your previous experience aligns with eco-friendly practices in your application.
2. Explore Social Media Channels
Many companies in Finland maintain active profiles on platforms like LinkedIn, Instagram, and Twitter. Social media offers a glimpse into their culture, employee engagement, and recent activities.
What to Observe:
- Tone and style of communication
- Employee stories or testimonials
- Events, campaigns, or partnerships
Tailor your job application in Finland by referencing relevant initiatives, such as their involvement in community projects or innovations.
3. Analyze the Job Description
The job posting itself can be a treasure trove of information. Pay close attention to the language, requirements, and responsibilities.
How to Use It:
- Identify recurring keywords and incorporate them into your resume or cover letter.
- Understand the company’s expectations and highlight relevant skills.
For example, if the posting emphasizes “team collaboration,” share an example where you worked successfully within a team.
4. Check Industry News and Trends
Stay informed about the company’s position within its industry. Use tools like Google News or Finnish business publications to discover recent updates.
What to Focus On:
- Competitors and market position
- Industry challenges and opportunities
- Innovations or expansions
This knowledge allows you to frame your application in the context of the company’s broader goals.
5. Use Professional Networks
Platforms like LinkedIn can provide valuable insights into the company’s employees, culture, and structure. Look for connections who work at the company or in similar roles.
How to Use It:
- Reach out to connections for advice or insights.
- Review employee profiles to understand career paths and required skills.
6. Check Online Reviews and Employee Feedback
Websites like Glassdoor or Finnish-specific job platforms often feature reviews from current and former employees. These insights provide a candid perspective on the company culture, management, and expectations.
What to Look For:
- Employee satisfaction and common feedback
- Strengths and potential areas of concern
How to Use It:
While these insights are helpful, use them cautiously. Focus on highlighting positives and addressing potential concerns with tact in your application or interview.
How Job Application Builder Can Help
Job Application Builder is your go-to tool for creating a tailored application that aligns perfectly with the company you’re targeting. Here’s how it helps:
- Customized Suggestions: Analyze job descriptions and get tailored recommendations to highlight your most relevant skills.
- Professional Layouts: Choose a style that reflects the company’s culture and expectations. For inspiration, read more about selecting the right style for your job application.
- Polished Content: Ensure your resume and cover letter are clear, concise, and free from errors, helping you present yourself professionally.
With Job Application Builder, researching the company and aligning your application becomes seamless, giving you a significant edge in Finland’s competitive job market.