In today’s competitive job market, many employers use Applicant Tracking Systems (ATS) to streamline the hiring process. These systems filter resumes based on job-specific keywords, making it essential to optimize your job application for ATS compatibility. By understanding how to use keywords effectively, you can increase your chances of passing the initial screening and catching the attention of hiring managers. For tips on tailoring your application for specific roles, check out our guide on writing a job application for remote positions.
1. Understand How ATS Works
ATS software scans resumes and cover letters for keywords related to the job description. These keywords often include specific skills, qualifications, certifications, or experience mentioned in the posting. The system then ranks applications based on how closely they match the job requirements.
Tip:
Thoroughly review the job description and highlight the most frequently mentioned words or phrases. These are likely the keywords the ATS is programmed to identify and prioritize.
Example:
If the job description states “proficient in Microsoft Excel,” ensure you include the exact phrase in your application.
2. Use Exact Keywords from the Job Description
To maximize your chances of passing through ATS filters, mirror the language used in the job description as closely as possible. The ATS is looking for exact matches, not synonyms or interpretations.
Example:
Job Description: “Proficient in Microsoft Excel and project management.”
Your Resume: “Proficient in Microsoft Excel with extensive project management experience.”
Exact matches increase the likelihood of your resume being flagged as relevant by the ATS, improving your ranking.
3. Include Both Hard and Soft Skills
While hard skills (e.g., technical expertise, certifications) are vital, don’t overlook soft skills like leadership, collaboration, or communication. Many ATS systems are programmed to look for a mix of both.
Example of Hard Skills:
“Certified in Python programming and data analytics.”
Example of Soft Skills:
“Strong collaboration and team leadership abilities.”
Including a balanced mix ensures your application aligns with the employer’s expectations.
4. Optimize Your Job Titles and Experience
If your previous job titles differ slightly from the ones in the job description but reflect similar roles, adjust them to match. Ensure the phrasing aligns with the job posting while staying truthful to your experience.
Example:
If the job title is “Digital Marketing Specialist,” use that title in your job application instead of a broader term like “Marketing Professional.”
Additionally, align your descriptions of responsibilities and achievements with the keywords used in the job posting.
5. Add Keywords to Multiple Sections
Integrate keywords naturally into various parts of your application, including the professional summary, skills section, and experience descriptions.
Example:
- Professional Summary: “Experienced software engineer skilled in Java, Python, and cloud computing.”
- Skills Section: “Java | Python | Cloud Computing | Agile Development”
- Experience: “Developed and deployed scalable cloud computing solutions using Java and Python.”
Spreading keywords across your resume ensures that the ATS identifies your qualifications in multiple contexts.
6. Avoid Overstuffing Keywords
While it’s essential to include relevant keywords, overloading your resume with them can make it appear unnatural and hard to read. Aim for seamless integration.
Example of Overstuffing:
“Java, Python, and cloud computing expert with Java and Python experience in cloud computing solutions.”
Correct Approach:
“Skilled in Java and Python with expertise in developing cloud computing solutions.”
Employers and ATS systems prioritize clarity and context over repetition.
7. Customize Each Application
Every job posting is unique, so tailor your application to include the specific keywords for each role. Using a one-size-fits-all resume is less effective and often fails ATS filters.
Tip: Save multiple versions of your resume tailored to different industries or roles. This way, you can quickly adjust your application without starting from scratch.
How Job Application Builder Can Help
Job Application Builder simplifies the process of creating an ATS-friendly job application. Here’s how it supports you:
- Keyword Analysis: Identifies job-specific keywords to optimize your resume and cover letter for ATS compatibility.
- Custom Templates: Provides ATS-compatible layouts to ensure your application is both readable and professional.
- Tailored Suggestions: Guides you in using keywords naturally while maintaining a polished, error-free application.
For additional advice on tailoring your application for specific roles, read our guide on writing a job application for remote positions. Combining these strategies with ATS optimization ensures your application makes a strong impact.